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The listing agreement sets up how your house will be listed and marketed by the brokerage. You should make sure the contract reserves your right to:
The listing agreement is a legally binding document. You have a right to have an attorney review it. If something isn't comprehensible to you, you have a right to strike it out and insert clearer terminology.
Exclusions
If you have been selling your home FSBO and then decide to list it, you can exclude in the listing agreement who have already seen the house. If you exclude those people, and one of them decides to buy the home, you don't have to pay a commission to the listing broker.
Types of listing agreements
One agent within the brokerage firm is designated as the sole agent for the property. If you sell the home while it is listed with the firm, you owe the agent a commission, regardless of who actually buys or sells the property. Exclusions (see above) still usually apply.
Only one broker is assigned as the exclusive listing agent. You only pay the broker if the broker, or broker's subagent, brings in the buyer. You can retain the right to sell the property yourself without paying commission.
The seller chooses how much money he wishes to gain from the sale. The broker gets any excess over the net amount. It can be a great incentive, but it can also pit the broker's duty to you against the agent's own interests. Many states have banned net listings for residential sales.
The listing broker has the option to purchase your home, then sell it for a profit. There's no reason for you to go this route: If your broker wants the property at that price, someone else will too, probably for a bit more. Some real estate companies may promise to purchase your home if it doesn't sell within a specific time period. Check the fine print. The sale may be quite a bit below market price, and there may be additional fees and obligations.
A Multiple Listing Service is a database of information on homes for sale. Only member brokers can list properties in the MLS.
Seller disclosure requires you to disclose any known material defects with your property. The questions you have to answer differ from state to state.
Sellers' errors and omissions insurance is intended to cover you from lawsuits over possible misrepresentations about your property.
A Seller's Market
If you're in a strong seller's market and your house has been on the market for six weeks without an offer, you should probably re-evaluate the price you've set. If you're determined not to lower the price, then you should at least try to change your marketing strategy.
Homes that are overpriced for the neighborhood or the market may get a bad reputation among brokers in the area. The longer a house sits on the market, the harder it is to sell. You may wind up selling it below the market price just to sell it.